Wildroot is an outdoor gear retail company that provides recreational equipment. Wildroot believes that it’s in the wild, untamed, and natural places that people find their best selves, Wildroot's purpose is to awaken a lifelong love of the outdoors, for all.
Established in 2008 Wildroot has been your local outdoor co-op, working to help you experience the transformational power
of nature. bringing you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside, and outdoor experiences to enjoy alone or share with your friends and family.
The purpose was to rebrand their company starting with their revised logo catalogs and storefront signage, billboards, website, and internal stationery. Firstly, I decided the branding should incorporate the brand's core values which are Adventure, relatability, realness, and comradery. I represented Wildroot's industry travel and outdoor gear. I changed the accent colors a bit from the previous branding to give a more clean simplistic feel, make it stand out, market to a broader demographic, and present a naturistic appeal.