Creative Direction, Art Direction, Concept Ideation, Identity, Implementation, Consistency
Togeman Formalwear is a cooperative of the finest formalwear and accessories retailers in the world. The organization is collectively managed so that customers are seamlessly served across the United States and Canada. To ensure the very best service for every customer, all locations are family owned and operated by members in their respective communities. And all locations are served by local warehouses so that tuxedos look their best when you wear them for your event. The purpose was to rebrand their packaging, create storefront signage, and design 2 large print ad campaigns.
Firstly, I decided the branding should incorporate the brand's core values which are elegance, swag, high-end, and family-operated. I represented Togeman's industry which is high-end formalwear retail and rentals. I incorporated gold into their branding color scheme to showcase the high-end vibe.
Togeman is a perfect example to showcase my abilities to incorporate brand identity and consistency. My designs for Togeman include packaging design, Large print, signage, ad campaigns, and Copywriting.