The Cake Baker is a specialty cake shop serving custom cakes and cupcakes. The purpose was to design their company logo, design packaging for their unique cupcakes, and design storefront signage. 
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Firstly, I decided the branding should incorporate the Blue Ocean Stratgie because of how unique the shop was. I implemented their brand's core values which are colorful, made with love, community, and childlike in nature. I represented The Cake Baker's industry which is pastry and hospitality. I updated the accent colors to give a more Childlike appeal and created a marketing slogan for their colorful cupcakes and cakes.

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The Cake Baker is a perfect example to showcase my abilities to incorporate brand identity and consistency. My designs included Brand Bible, Logo Design, Packaging, and Storefront Signage.