Creative Direction, Art Direction, Concept Ideation, Identity, Implementation, Consistency
Oralucent is a startup E-Commerce company. Their product is a one-of-a-kind light therapy toothbrush that shines red and blue light therapy to heal gums and whiten teeth. They had been in the market for a couple of years now before I was contracted to be their Creative Director. The purpose was to rebrand their company starting with their website and creating a new modern marketable brand that is as unique as their product.
Firstly, I decided the branding should incorporate the Blue Ocean Stratgie because of how unique the product was. I then incorporated their brand's core values which are simplicity, relatability, realness, and medical credibility. I represented Oralucent's industry which is a mixture of technology and beauty. I changed the accent colors a bit from the previous branding to give a more clean simplistic feel, market to a broader demographic, and present a high-tech vibe.
I incorporated more black backgrounds to highlight their product, a glowing brush, and used white backgrounds for medical credibility. Designing the site based on consumer phycology and funneling patterns was ideal, so creating landing pages to funnel sales from their online ads was implemented.
Oralucent is a perfect example to showcase my abilities to incorporate brand identity and consistency. My designs for Oralucent include Brand Bible, Presentations, Copywriting, UX-UI Website, Email Designs, Packaging and Print Collateral, Product Photos and Videos, and Social Media Designs.