


PRODUCT RELEASE CAMPAIGN
Introducing Detox Organics Shake
Conceptual Campaign
Type of Campaign - Product release campaign Introducing Detox Organics.
Client - Michael Morelli CEO of Detox Organics
Client implemented Suggestions - Clean, simplistic, creative, colorful, unique, play on words.
Demographics - Health, Lifestyle, Fitness, Men, and Women of all ages.
Scope - Ingredients that make Detox Organics special and unique from other detox supplements.
Campaign Platforms - Social Media, Video Ad, Email Designs, Billboards Print Ads, and A Landing Page.
Goal - Highlight ingredients and keep design consistency throughout the whole campaign.
Title - A Fitload of Health in Every Scoop
Copy - Each scoop contains over 10 pounds of a very specific combination of vegetables, fruits
herbs, and plants that in conjunction work to detox, alkalize, and clean your body. All of our ingredients are raw and 100% certified USDA organic
Work Provided - Concept and strategy of the design campaign, creative direction, art direction, video editing, motion graphics for video, digital art creation, ad creation for social media, print design for billboards, email design creation, copy, and landing page creation.

