EED OUR FUTURE
Infographic Campaign - Healthy School Lunches.
Creative Direction / Multimedia Design
Type of Campaign - Video, print, and social campaign, used to promote awareness of the Chef Ann Foundation for healthier school lunches.
Client - Chef Ann Foundation
The client implemented Suggestions - Clean, simplistic, creative, colorful, unique, and storylike in nature.
Demographics - Health, children, elementary & and junior high, education, parents.
Scope - Chef Ann Foundation Feed Our Future is an infographic popup book spreading awareness on the importance of a healthy school lunch.
Campaign Platforms - Video Infographic - Used for PowerPoint presentations, website, commercials, posters in schools, pop-up books, billboards, social media
Goal - Health awareness of school lunch, a unique way to present it to elementary schools.
Title - Feed Our Future
Copy - 30 million Kids eat school lunch daily. 9 out of 10 kids don't eat enough fresh vegetables. School lunches are processed food and preservatives that lack vitamins and nutrients. Chef Ann Foundation provides schools with healthy fresh meals kids love. A good lunch helps us focus in class. A good lunch keeps us active and healthy. Support our work at www.chefannfoundation.org. The End.
Work Provided - Concept and strategy of the design campaign, creative direction, art direction, video editing, motion graphics, animation, illustration, ad creation for social media, print design for billboards, book, and poster design.