APPLICATIONS USED

Creative Direction

Art Direction

Generated Narration

Video Editing

Storyboarding

Sound Effects

Soundtrack

Scope: Global awareness campaign - introduction video

Team: Assistant Multimedia Designer · Copywriter

Timeline: 3 weeks — concept development, visual language exploration, production, post, rollout.

Deliverables:

• Introduction video in 16:9

Role: As Creative Director, I defined the narrative direction, oversaw the production across multiple markets, aligned global stakeholders, and led the creative team to deliver a unified campaign. I was also hands-on in the design process and provided the video editing, voice-over over and soundtrack.

Outcome:

“Adopted by the UN regional offices and rolled out in 12 languages.
Exceeded internal viewership targets, “Extended campaign into follow-on activations.
Developed a powerful narrative that reframes environmental urgency as a shared human responsibility
Delivered a visual system and introductory film that can scale across regions, social platforms, and educational materials
Elevated the campaign’s emotional resonance through cinematic pacing and atmospheric storytelling
Strengthened Conservation International’s ability to communicate its mission in a compelling, accessible way
Increased viewer engagement, driving meaningful traffic to the organization’s website and inspiring audiences to contribute and support their ongoing conservation efforts

Overview

This project was especially meaningful to me because of my lifelong love for nature and my desire to use my creative skills to make a difference. I designed a documentary-style introduction video for Conservation International, blending cinematic visuals, storytelling, and human emotion to highlight our connection to the natural world. The finished video serves as both an introduction to the organization and a call to action — inspiring viewers to see conservation not just as a mission, but as a shared responsibility that defines our collective future.

Objective

The goal was to create a compelling introduction video that encapsulates Conservation International’s purpose: protecting the planet for the well-being of all. The video needed to, Communicate the urgency of the environmental crisis. Showcase the organization’s global impact. Evoke emotion and inspire viewers to take part in conservation efforts. Feel cinematic, authentic, and hopeful.

Concept & Narrative Development

I began by grounding the concept in the universal story of humanity — how our progress has shaped the planet and how we now face the responsibility to restore its balance. The narration moves from origin to urgency to hope, mirroring our collective journey: “The story of us began long ago... Now we have a cosmic nanosecond, less than one decade, to reverse course.” The voiceover script was designed to evoke both reflection and action. Drawing on my background in consumer psychology, I structured the narrative to emotionally engage the audience before delivering the central message of shared purpose and responsibility.

Cinematic Design &

Editing Approach

The finished introduction video was edited in a documentary style, combining real-world footage, atmospheric pacing, and natural sound to immerse the audience in the story. I used cinematic clips that conveyed both beauty and urgency — from volcanic landscapes and wildfires to underwater reefs and children planting trees — symbolizing the fragile balance between human progress and nature’s resilience. To enhance authenticity, I used AI-assisted narration, developing a custom voice with prompts and scripts that gave the film a unique and emotionally resonant tone.

Outcome

The result is a visually rich and emotionally powerful introduction video that embodies Conservation International’s mission and values. Through storytelling, psychology-driven narrative design, and cinematic editing, the project connects audiences to the planet on a personal level — inspiring awareness, empathy, and hope.

Reflection

Creating this project allowed me to merge my passion for storytelling and design with my commitment to environmental awareness. It reaffirmed my belief that creative communication has the power to inspire real change, and that design — when driven by empathy — can bridge the space between awareness and action.

“Use this space to share reviews from customers about the products or services offered.”

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The process began with research and concept development. I studied Conservation International’s mission, values, and past campaigns to ensure the tone and message aligned with their voice. From there, I developed the video concept — a documentary-style introduction that reflects humanity’s deep connection to nature. I wrote the narration script first, establishing a strong emotional throughline that would guide the visuals and pacing. My background in consumer psychology helped shape the narrative to both inspire urgency and foster empathy, ensuring viewers felt personally connected to the cause.

Since I already had the necessary footage, I had the Assistant Multimedia Designer focus on curating and organizing cinematic clips that would visually strengthen the story. Each shot was carefully selected to complement the narration and evoke a specific emotional response — from awe and reflection to hope and unity. During this phase, I refined the storyboard using still images to visualize the full flow of the film before editing began, ensuring seamless storytelling and emotional continuity.

Editing followed a documentary-style approach, emphasizing realism and pacing that allows the story to breathe. I layered natural sound effects and transitions to maintain an organic feel while balancing rhythm and tone. The video’s visual structure mirrors the narration’s emotional arc — beginning with history and urgency, and ending with optimism and collective purpose. To heighten immersion, I had the Assistant Multimeda Designer use color grading and subtle motion work to unify the diverse clips into a cohesive visual experience.

The soundtrack and narration were created using AI tools to give the piece a distinctive and professional tone. I composed the original soundtrack with AI music generation, crafting a score that complemented each emotional beat of the story. For the voiceover, I had the Copywriter create the narrative, and I used Hume AI to produce a custom narrator voice from my prompts and script, achieving a balance of warmth, gravity, and clarity. The combination of human storytelling and AI innovation allowed me to create a piece that feels both authentic and modern — a true blend of creativity, technology, and purpose.

I’m incredibly grateful for my team, whose collaboration and creativity were essential in bringing this project to life. Our assistant multimedia designer supported both pre-production and post-production with dedication and attention to detail, helping refine visuals, organize assets, and elevate the final edit. Our copywriter crafted the narrative foundation, shaping the story’s emotional tone and giving voice to the message we set out to share. Together, their insights, ideas, and enthusiasm strengthened every stage of the process—from early brainstorming to the finished piece. I’m thankful not only for their talent, but for the passion they brought to creating something meaningful alongside me.

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