Objective

The primary goal was to design digital assets that not only captured attention but also drove measurable engagement and conversions. Each campaign required a balance between creative storytelling, brand authenticity, and user experience optimization across devices and platforms.

Design Development

For Discount Tire and GameStop, the focus was on creating visually compelling email campaigns optimized for both desktop and mobile viewing. For Fortnite and Damon Motorcycles, interactive ad designs were developed to immerse users through motion, animation, and gamified interactions. Johnny was required to create elegant, fashion-forward display banners that reflected the brand’s bohemian luxury aesthetic while ensuring high click-through performance.

Execution

Each design was executed using a blend of Adobe Creative Suite, Figma, and Celtra to craft responsive, platform-ready assets. Email layouts were tested for readability and responsiveness, while display and interactive ads were optimized for load speed, dynamic elements, and cross-device performance. Consistent collaboration with brand stakeholders ensured alignment with marketing objectives and campaign timelines.

Outcome

The campaigns achieved increased user engagement across all platforms—higher open and click-through rates for email designs, improved interaction metrics for interactive ads, and strong visual performance for display banners. Each design contributed to enhancing brand recognition and driving measurable marketing success.

Reflection

This project highlighted the importance of flexibility, creativity, and data-informed design in digital marketing. By tailoring each design to the brand’s voice and audience behavior, I strengthened my ability to merge aesthetics with strategy—delivering work that performs as beautifully as it looks.