NeoVision

APPLICATIONS USED

Concept Development

Art Direction

Static Display Billboards

Animated Billboard + 3D Motion Concepting

Visual Identity System & Typography Styling

Technical Integration

Scope: I led the creative development and execution of a full-funnel brand campaign for Nike, centered around movement, empowerment, and Breast Cancer Awareness. My scope included building the visual identity system, establishing the color and typography direction, and designing all lifestyle-driven campaign assets. I crafted static and animated billboards, social reels, and multi-size display ads, ensuring each piece carried a consistent, bold aesthetic rooted in Futura-inspired typography and high-energy action photography. I also directed the integration of the DN8 sneaker into various compositions, blending product and lifestyle moments to create a cohesive story across formats. The project delivered a unified, modern campaign designed to inspire audiences through movement and emotional connection.

Timeline: 3 weeks — concept development, visual language exploration, production, post, rollout.

Deliverables:

Visual Identity System
Lifestyle Social Assets
Static Billboards & OOH
Animated Billboards & Digital OOH
Product Creative (DN8 Sneaker Assets)
Video & Motion Concept Development
Campaign Moodboards

Team: 2 Jr.-Mid Level Graphic Designers

Overview

The “Hope Moves” campaign was built around the idea that movement empowers, strengthens, and unites. Centered on Breast Cancer Awareness, the campaign blended bold typography, lifestyle photography, and striking visual storytelling featuring the Nike DN8 sneaker. I led the creative direction and visual identity, crafting a cohesive system that spanned billboards, social assets, display ads, and product-focused creative. The project emphasized emotional resonance and a clean modern aesthetic rooted in Nike’s dynamic visual language.

Objective

The objective was to create a campaign that honored Breast Cancer Awareness while maintaining an authentic, empowering tone aligned with movement and resilience. The goal was to increase visibility for the initiative, strengthen emotional connection through lifestyle-driven visuals, and position the Nike DN8 as a symbol of strength, transformation, and momentum. Every asset was designed to inspire action, awareness, and unity.

DESIGN Development

I established the visual language using a retro-inspired Futura Bold typographic system, a pink-forward BCA palette, and strong lifestyle photography cues. From there, I developed moodboards, slogan systems, DN8 sneaker hero styles, and transformation-based animation concepts. This phase included testing different compositions and adapting layouts across multiple formats. The resulting identity was bold, clear, and highly scalable across campaign deliverables.

EXECUTION

The campaign was brought to life through a full suite of digital and OOH assets, including static and animated billboards, social reels, multi-size display banners, and DN8 sneaker-focused visuals. I ensured consistency across all formats by maintaining tight typography, clean spacing, and the unified “Hope Moves” message system. Motion concepts—such as the dynamic bubble-to-sneaker transformation—were developed to elevate product storytelling and highlight the DN8 as the centerpiece of the campaign.

Outcome

The final campaign delivered a powerful, unified presence across touchpoints, building emotional connection through its messaging and visual clarity. The combination of lifestyle photography, bold typographic statements, and the distinctive pink palette created a striking and memorable system. The DN8 sneaker became a strong visual anchor that tied the entire campaign together across digital, print, and motion formats.

Reflection

This project showcased my ability to build a large-scale visual system while balancing emotion, storytelling, and polished execution. By directing both conceptual and production phases—from typography and DN8 product imagery to motion concepting and layout design—I demonstrated versatility and precision. The campaign reinforced the importance of authentic representation paired with simple, confident visuals in driving impactful awareness.

“Use this space to share reviews from customers about the products or services offered.”

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To establish the campaign’s visual direction, I began by creating a comprehensive moodboard that explored color, typography, and overall energy for the Breast Cancer Awareness theme. Using a palette built from bold and pastel pinks, I constructed a layout that highlighted the campaign slogans, sneaker placement styles, and the core visual language. I refined the composition, adjusted the color harmonies, and introduced both static and animated variations—ultimately developing a GIF version that brought the moodboard to life through subtle motion. This became the foundation for the campaign’s look and feel, guiding every design decision that followed.

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For this campaign, my team of mid-level designers and I focused on crafting bold, motivational slogans that could carry both emotional weight and athletic energy. We chose a retro-inspired Futura Bold typeface to anchor the campaign’s visual identity, giving the messaging a strong, confident presence that pairs seamlessly with the DN8’s dynamic form. Together, we explored word emphasis, color blocking, and layout variations to create a unified system of headlines that feel empowering, modern, and movement-driven. This collaborative approach ensured that every slogan reinforced the campaign’s core message—hope, strength, and forward momentum.

To bring the Nike DN8 Breast Cancer Awareness campaign to life, my team of mid-level designers and I curated a set of powerful lifestyle and product images that capture movement, strength, and resilience. We selected athletic portraits that highlight diverse women in action—running, stretching, and preparing to compete—emphasizing the campaign’s core message of hope and momentum. These visuals were paired with clean, high-impact product photography of the DN8 sneakers in both black and vibrant pink, creating a cohesive visual language across all campaign touchpoints. The image selection was intentional, balancing emotional storytelling with bold product presence to reinforce the themes of empowerment, awareness, and movement that define the campaign.

With the visual foundation approved, my team and I moved into creating lifestyle display ads and motion-based mockups that showcased the Nike DN8 within real-world athletic moments. We combined our selected imagery with the campaign’s bold typographic system and cohesive pink-and-black palette, designing static and animated variations optimized for social platforms, digital placements, and billboard formats. These mockups emphasized energy and movement, aligning perfectly with the DN8’s performance-driven identity. After refining layouts, transitions, and pacing, the full suite of lifestyle display ads and animations was presented—and approved—solidifying the direction for the campaign’s rollout.

Once the mockups were approved, my team and I moved into full production, creating a complete set of deliverables for the campaign rollout. This included a series of bold static and animated billboards, polished display ads in multiple sizes, and high-impact social reels. Each asset aligned with the campaign’s visual system—sharp typography, confident color blocking, and energetic lifestyle imagery—ensuring a cohesive brand presence across every touchpoint. Together, these deliverables formed a unified, multi-platform campaign built to capture attention and reinforce the message of strength, movement, and awareness.

Ad Mockups

NIKE - HOPE MOVES CAMPAIGN

To bring the campaign vision to life, my team and I developed a full suite of ad mockups that showcased the DN8 story across multiple visual formats. We designed a cohesive set of static lifestyle display ads, integrating bold typography, dynamic athlete imagery, and the campaign slogans to establish a strong visual identity across sizes and layouts. Each mockup was crafted with precision to demonstrate real-world adaptability—from horizontal web banners to vertical placements and large-format concepts. Alongside the static versions, I also produced animated variations to highlight movement and energy within the campaign, giving stakeholders a clear sense of how the designs would perform in motion. These mockups served as the foundation for alignment and approval before the full production of the final assets.

Social Story's

NIKE - HOPE MOVES SOCIAL MEDIA

For social media, I developed a series of animated reels engineered to instantly stop the scroll and maximize organic engagement. Tailored specifically for Reels-first platforms like Instagram and TikTok, each asset combined high-energy motion graphics, rhythmic cuts, and athlete-focused visuals to highlight movement, strength, and empowerment. By pairing bold typography with seamless sneaker animations, these pieces translated the campaign’s core narrative into fast-paced, high-impact storytelling. Fully optimized for mobile formats, this dynamic content not only elevated the visual identity of the DN8 sneaker but also drove exceptional organic performance, significantly increasing audience watch time, shares, and community interaction across channels.

HOPE MOVES

NIKE BILLBOARDS

To maximize the campaign’s physical and digital footprint, I directed the development of a comprehensive suite of Out-of-Home (OOH) and digital billboards. Understanding the demands of modern media buying, my team and I engineered the creative to adapt seamlessly across a wide variety of dynamic aspect ratios—from massive horizontal highway displays to vertical urban spectaculars and digital transit screens.

By maintaining a strict typographic hierarchy and scaling the high-energy lifestyle photography intentionally for each format, these billboards served as the ultimate visual anchor for "Hope Moves." They successfully tied the entire multi-channel rollout together, ensuring a unified, high-impact brand statement that commanded attention at scale while keeping the Nike DN8 sneaker at the center of the story.

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