LINKEDIN CAMPAIGN
PROJECT
Think with Google — The YouTube Formula for 2026: 4 ways to unlock your brand’s potential
Deliverables: 1 x LinkedIn Carousel (3–5 Slides) & 1 x Companion Wildcard Video
Integrated Concept Overview
This submission features a multi-format social campaign designed to maximize reach and engagement for the Think with Google article, "The YouTube Formula for 2026: 4 ways to unlock your brand’s potential." Instead of treating the LinkedIn Carousel and the Wildcard Video as isolated assets, they were developed in tandem as a unified visual ecosystem. Both deliverables pull directly from the article's core 4-step framework, translating complex B2B insights into distinct, format-optimized streams—one text-and-image-driven, the other motion-driven—while strictly adhering to Google’s Visual Identity (VI).
CAROUSEL
STORY
WILDCARD VIDEO
Project: Think with Google — The YouTube Formula for 2026 Deliverable: Companion Social Video (Wildcard Option) Concept Overview: This wildcard video asset was designed as a direct, high-energy companion piece to the LinkedIn carousel. Both deliverables pull directly from the featured Think with Google article, "The YouTube Formula for 2026: 4 ways to unlock your brand’s potential," translating its core 4-step framework into a cohesive visual narrative. By adapting the static carousel structure into a dynamic, motion-driven format, this asset maximizes reach and engagement across multi-format feeds. The goal is to transform these core B2B insights into a premium, scroll-stopping visual experience while strictly adhering to Google’s Visual Identity (VI).
Work
© 2025 Michelle Engberg. All Rights Reserved
Social
TIK TOK
YOUTUBE
Contact